He says: "As a last attempt, I sent a summary to the CEO (of Jet Blue) Robin Hayes". That's the end of negotiating . . .
It has been my understanding that JetBlue’s customer service reputation trends toward the really good, and more often than not, JetBlue does right. As you can see, I have tried to resolve my dilemma via your website, phone calls and contact information. If not for the snow storm of March 3-4 and my attempt to re book a flight in the event of my flight cancellation, I would not be requesting a refund. Yes, I have become painfully aware of the 24 hour/7 day policy (albeit very confusing when terms like “cancel within 24 hours for full refund”).
Doing right via customer service usually means correcting the problems on behalf of the company when the company makes a mistake. It does not mean taking ownership and correcting the mistake of the customer. The beginning of the email sounds as if JetBlue is to blame, when the customer did not understand the rules of weather waiver and the rules of the 24 hour free cancellation. At no point does it sound as if the OP contacted JetBlue or Travelocity about how to deal with the threatened snow storm. I always think it is better to admit fault and beg for an exception. And as JetBlue does fly from JFK to Charlotte the CEO may not find the argument that the credits will never to used to not be persuasive.