Not a good example. If you purchase a time-share, you still own it whether you want to or not. You could also re-sell it or permit someone to use it. Not so with an airline seat. Airlines will not permit a name change.
Why did you cancel? Did you buy Travel insurance that would repay you if you canceled for a covered reason?
If not, the only advice we can give you is to use our company contacts and write to Emirates and beg them for an exception to the rule. Our company contacts tab tells you exactly how to write, starting at Customer Service and moving up.
Good luck and let us know if it helps.